Friday, July 18, 2008

Nissan LCVs for India by 2010


Indian roads are set for some more of Japanese technology arrive in the form of LCVs sporting the Nissan brand name. It is expected that the car maker would introduce Light Commercial Vehicles in Indian markets in 2010.

Nissan's strategy is to push itself up the order to be the leading player in global LCV market. By year 2010, the LCVs are expected to debut in the markets around India and the United States. Nissan is also planning to start LCV sale in Russia from September 2008. And that is not all. The company has also drawn up a global strategy in a bid to roll out 13 LCV models by year 2012.

Nissan already has a joint venture with Ashok Leyland to build light commercial vehicles in India, expects to push up revenues as the new launches near. Nissan is planning to double its revenue generated by LCV sales by 2012. The Hinduja Group flagship Ashok Leyland and Nissan Motor Co., Ltd had earlier announced the legal formation of the three JV companies for the Light Commercial Vehicle business in India for vehicle manufacturing, powertrain manufacturing and technology development. Nissan’s small car project with Bajaj that will be priced at Rs 1 lakh is also on the top priority.

In India, Nissan aims to sell over two lakh vehicles in the next four years for which it would take leverage from local expertise. Along with alliance partner Renault, Nissan is setting up a plant for passenger cars in Chennai with a capacity of four lakh units per annum.

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